Face The Music: Day Two Wrap Up - Noise11.com
Michael and Matt Gudinski at FTM 2014 photo by Jayden Ostwald

Michael and Matt Gudinski at FTM 2014 photo by Jayden Ostwald

Face The Music: Day Two Wrap Up

by Anthony Barton on November 17, 2013

in News,Noise Pro

The second and final day of the Face The Music conference gave us something to look forward to next year, following a hugely successful sixth outing.

First up for the day was Being A Global Artist presented by Vice Music’s Jamie Farkas, who discussed the way that “technology, content and partnerships are the pillars of artist development.” She showed off a few showreels of what Vice and its many offshoots are now undertaking, and outlined reasons why personalized content is becoming more and more important in developing an artist’s fan base.

Hosted by Sounds Australia, Export Ready (Or Not) outlined the various ways in which they help nurture Australian artists to break into overseas markets. In total, Sounds Australia last year attended 95 events with 66 of those being International events.

Among their work, Sounds Australia organise networking activities for artists and managers, that include the Aussie BBQ, networking mixers and the Tim Tam Slam, that brings people together while drinking their beverages through Tim Tams.

In total, Sound Australia can introduce artists to a combined 40,000+ industry delegates and 250,000+ audience members, at these events.

The 2014 – The Year That Was panel hypothesized the trends that will be popular come November 2014. Featuring Jamie Farkas (Vice Music), Michael Parisi (Wunderkind), Nick O’Byrne (AIR), Paul Sloan (Billions Australia), Richard Moffat (Way Over There) and Sophie Miles (Mistletone), the panel hilariously predicted what the music industry will look like in a year’s time.

Some key predictions included:

Richard Moffat – “All festivals in 2014 have already sold out.”

Paul Sloan – “There’s chatter about governments acknowledging that bands exist.”

Jamie Farkas – “We will keep seeing the evolution of music being an experience.”

Sophie Miles – “Spotify will become a verb for streaming music.”

Michael Parisi – ‘Soundhalo will become the next big platform.”

The entire panel – “Courtney Barnett, The Preachers and Kite String Tangle, will be the next big Australian artists.”

In closing, Richard Moffat had this to say, “Why is Thom Yorke complaining about Spotify when you can get all his albums on YouTube? How much is he getting paid by YouTube? What an idiot!”

So that’s it for FTM 2013. The conference will be back same time next year and is a must for artists, musicians, fans, managers, bands, and other industry representatives both local and from overseas.

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