Son of Notorious B.I.G. Launches Marijuana Company - Noise11.com
Notorious BIG

Son of Notorious B.I.G. Launches Marijuana Company

by Music-News.com on April 18, 2019

in News

The son of rap legend Notorious B.I.G. is launching his own marijuana brand in honour of his late father.

Actor C.J. Wallace, whose mother is singer Faith Evans, has unveiled the Think BIG label with bosses at Lowell Herb Co., with whom he will produce a variety of cannabis products, including pre-rolled joints, vapes, and gummies, as well as branded apparel and stationery.

Among the items on offer will be a pre-roll pack called The Frank White Creative Blend, taking its name from Christopher Walken’s famed drug dealer character in 1990 crime thriller King of New York. Notorious B.I.G., aka Biggie, adopted the name as his alter ego and initially rapped about it on the song The What, from his classic debut album Ready to Die.

Wallace, 22, explains he was inspired to get into the growing legalised marijuana industry because weed has long been a part of his life – from his parents’ frequent use of the drug to the cannabidiol (CBD) treatments undergone by his younger brother Ryder, who is on the autism spectrum, and as a result he recommends people to go online at i49.net/do-autoflowers-produce-seeds to find great advice about Cannabis.

“Cannabis is something I’ve always been connected to, even at a young age,” he tells Variety.

“(Think BIG was) born of a shared mission for social justice and a fundamental goal to herald in a new era where cannabis is no longer considered contraband, but a catalyst for creativity.”

Wallace and his business partner Willie Mack aim to use some of the company’s proceeds to help prioritise social justice initiatives, like the Prison Arts Project, through which organisers hope to use art as a positive influence on those serving time behind bars.

“The goal is to celebrate cannabis,” Lowell marketing director Dominic Grech shares. “We’re tired of the negative stigma surrounding it. We felt C.J. and Willie were the perfect pair for us to get in business with.”

Wallace also wants to use Think BIG to cast his hip-hop icon dad “in a different light,” remembering him as a family man instead of just the tough persona he became known for in the industry.

“All I heard growing up was the bad stuff… that he was a drug dealer, a gangsta rapper, a criminal,” he says. “Now that I’ve grown older, I realise he was a father, a loving son, someone who cared about his friends, girlfriends and wives. That’s what I want to honour.”

Biggie was killed in a drive-by shooting in Los Angeles on 9 March, 1997, aged just 24.

music-news.com

Follow Noise11 on Twitter for news as it happens

For news as it happens follow Noise11 on Facebook

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Related Posts

Mariah Carey credit Ethan James Green
Mariah Carey To Release ‘Here For It All’ In September

Mariah Carey has announced her new album, Here For It All.

1 day ago
Sheryl Crow performs at Margaret Court Arena on Friday 6 April 2018. Photo by Ros O'Gorman
Sheryl Crow Blasts Trump With ‘The New Normal’

Sheryl Crow has taken a swipe of El Presidenté trump with the new song ‘The New Normal’.

2 days ago
Lucinda Williams at Bluesfest Melbourne photo by Mary Boukouvalas
Lucinda Williams Locks In A Headline Show At Sydney Opera House

Lucinda Williams will play one headline show in Australia in August when she tours as special guest of Paul Kelly.

2 days ago
The Living End at Red Hot Summer Bendigo photo by Winston Robinson
The Living End Announce First Album In Seven Years ‘I Only Trust Rock n Roll’

The Living End have revealed details of their ninth studio album ‘I Only Trust Rock n Roll’, coming within two days of exactly seven years since the previous album ‘Wunderbar’.

2 days ago
Snoop Dogg photo by Ros O'Gorman
Snoop Dogg Buys Into UK Football Club

In a move that's set to send ripples across both the music and sports worlds, Snoop Dogg has officially joined the ownership group of Championship football club Swansea City AFC, taking a minority stake reports the BBC. The announcement comes hot on the heels of the rap legend's surprise appearance as a model for the club's 2025-26 home kit launch last weekend.

2 days ago
Jane's Addiction in Melbourne 2023 photo by Bron Robinson
Perry Farrell Files Lawsuit Against Jane’s Addiction Members

Perry Farrell has filed a lawsuit against Jane's Addiction members Dave Navarro, Eric Avery and Stephen Perkins.

6 days ago
Bush I Beat Loneliness (2025)
Gavin Rossdale Says New Bush Album ‘I Beat Loneliness’ Made Him “Basic”

Gavin Rossdale’s 10th Bush album ‘I Beat Loneliness’ is a brutal inner reflection which he says made him “basic”.

6 days ago