The Black Keys Turned Down £200,000 Commercial - Noise11.com
The Black Keys photo by Ros O'Gorman

The Black Keys photo by Ros O'Gorman

The Black Keys Turned Down £200,000 Commercial

by Andrew Tijs on December 5, 2011

in News

Dan and Pat from the Black Keys admit to knocking back £200,000 for a commercial in their early years.

The Black Keys

The Black Keys

The Black Keys spoke to Canada’s Studio Q and admitted that as struggling musicians they were offered £200,000 to license their music for a UK mayonnaise commercial… and they turned it down.

Pat Carney and Dan Auerbach were discussing the idea of selling out, since they have regularly licensed their music to advertisements, television shows and videogames.

They revealed that a company offered them the money at a time they were touring around in the crappy minivan that appears on the cover of their latest album El Camino.

Pat admits that at the time, “We had, maybe, $2000 in our checking account”. They and their manager at the time worried about it not being a “good look” to accept the deal.

Dan says he regretted that they worried about what people would think of them.

“The reason why we turned it down was, look, our parents are middle-class, they live in Akron [Ohio], they work all year long,” he said, “Dan’s mum is a school teacher, my dad works at a newspaper, they work all year long, they work their asses off. They got upset with us when we told them we didn’t take the money. Coz it’s crazy.”

“It’s, like, four years of their salary,” Dan chips in.

Pat continues, “And when you start making decisions based on…” “What some blogger thinks,” Dan laughs. “That went to Bard College or Oberlin,” Pat shrugs.

They then had a good laugh about the fact that they love mayonnaise and went on to reveal that they’ve also turned down an offer from Hummer.

Check out the interesting conversation below.

Related Posts

Vika and Linda Bull on Friday 17 November 2017. Photo by Ros O'Gorman
Vika & Linda Delivered Three Albums In One Year, Twilight At Taronga Is Next

Vika & Linda Bull had their most productive period ever recording during Covid. The stay at home rules gave the sisters the chance to deliver three albums and in that achieved their first number one and two number twos.

January 5, 2022
Cowboy Junkies
Cowboy Junkies Launch Podcast Series

Cowboy Junkies have a new podcast series for 2021 focused on one song per episode.

January 4, 2022
Eric Clapton photo by Ros O'Gorman
Eric Clapton Debuts New Song ‘Heart of a Child’

Eric Clapton debuted a new song this week. ‘Heart of a Child’ was co-written with Robin Monotti and produced with Simon Climie.

December 27, 2021
Eric Clapton photo by Ros O'Gorman
Eric Clapton Justifies Suing Fan Over Bootleg Sale

Eric Clapton’s management has issued a statement following the negative press Clapton received after suing a German fan for selling a bootleg CD.

December 23, 2021
Eric Clapton photo by Ros O'Gorman
Eric Clapton Sues Fan For Selling $15 CD

Eric Clapton has successfully sued a woman who was selling a bootleg CD for just £8.45 ($15).

December 20, 2021
Jackie Barnes performs at Red Hot Summer Festival in Ballarat on 14 March 2015
Jackie Barnes Reveals New Band Genghis Nash

Jackie Barnes has teamed up with his friend Michel Nasrallah for a new project they call Genghis Nash.

December 7, 2021
Huey Lewis
Huey Lewis Recalls The Time Stevie Ray Vaughan Opened For Him and Bombed

Huey Lewis has posted about a time when he fought to get Stevie ray Vaughan on his tour as opening act and then his audience didn’t like it.

December 7, 2021