Watch The Bruce Springsteen SXSW Keynote -
Bruce Springsteen - Photo By Ros O'Gorman, Noise11, Photo

Bruce Springsteen - Photo By Ros O'Gorman

Watch The Bruce Springsteen SXSW Keynote

by on March 17, 2012

in News

Bruce Springsteen thinks people in pop ‘hardly agree on anything’ anymore.
The musician gave a funny and inspiring speech on Thursday at the South by Southwest music conference (SXSW) in Austin, Texas.

Bruce Springsteen - Photo By Ros O'Gorman

Bruce Springsteen - Photo By Ros O'Gorman

Bruce marvelled at the multitude of artists booked at the annual event, but insisted the breadth of contemporary pop music makes it difficult to define the genre.

‘No one hardly agrees on anything in pop anymore,’ he said to the audience in one of his opening remarks.

Bruce talked about the technological changes that have graced musical production.

However, the 62-year-old says the formula for success has remained the same.

“There is no right way, no pure way of doing it. There is just doing it. We live in a post-authentic world. Today authenticity is a house of mirrors. It’s all just what you are bringing when the lights go down, it’s your teachers, your influences, your personal history. At the end of the day it’s the power and the purpose of your music that still matters,’ he explained to the crowd.

‘The one thing that’s been consistent over the years is the genesis and the power of creativity. It’s all about how you’re putting what you do together. The elements you’re using don’t matter. It’s not confined to guitars, tubes, turntables or microchips. There’s no right way, no pure way of doing it – there’s just doing it.’

Bruce also performed with the E Street Band at the event, which served as a preview of the world tour that begins on Sunday in Atlanta.

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