Kyle and Jackie O Is A Million Dollar Failure For KIIS FM In Melbourne - Noise11.com
Kyle and Jackie O KIISFM

Kyle and Jackie O KIISFM

Kyle and Jackie O Is A Million Dollar Failure For KIIS FM In Melbourne

by Paul Cashmere on July 9, 2024

in News,Noise Pro

Kyle and Jackie O’s entry into the Melbourne radio market has become the most expensive commercial failure in radio history.

In the latest figures released today (9 July, 2024), the Kyle and Jackie O breakfast show has had zero impact coming in with a poor 5.9% of the market, exactly the same position they held for their entry into the Melbourne market in survey 3.

For survey 3, however, Kyle and Jackie O were in only part of the survey. For survey 4, Kyle and Jackie O were on for the entire survey period.

The result is even worse considering every commercial FM breakfast show in Melbourne beat Kyle and Jackie O. Kyle and Jackie O came in last place amongst their competitors.

The pathetic performance of the Kyle and Jackie O show would indeed be a delight for Nova’s Jason Hawkins and Lauren Phillips, who were sacked to make way for Kyle and Jackie on KIIS and were quickly picked up by rival station Nova. The Jase and Lauren Show came in third place behind 3AW and GOLDFM while KIIS breakfast with Kyle and Jackie O was down in eighth place.

KIIS spent $6 million in marketing to promote the Kyle and Jackie O show, which launched on April 29. Melbourne clearly is not interested.

The Survey 4 Breakfast radio results for Melbourne are:

3AW 18.8
GOLDFM 10.8
NOVA 9.6
FOX FM 9.5
Smooth FM 8.6
ABC Mel 7.3
MMM 6.6
KIIS 5.9
SEN 5.2
3RN 2.2
Triple J 2.1
ABC Classic 2.0
ABC Newsradio 1.5
RSN 0.7
Magic1278 0.4
3MP 0.4

Stay updated with your free Noise11.com daily music news email alert. Subscribe to Noise11 Music News here

Be the first to see NOISE11.com’s newest interviews and special features on YOUTUBE and updated regularly. See things first SUBSCRIBE here: Noise11 on YouTube SUBSCRIBE

Noise11.com

Related Posts

Cyndi Lauper Farewell tour Australia 2025
Cyndi Lauper’s Girls Just Wanna Have Fun Tour Is The End Of The Era #REVIEW

I still remember the CBS guy delivering Cyndi Lauper’s debut album ‘She’s So Unusual’ to EON-FM, the radio station I was working at in 1983. ‘She’s So Unusual’ was released on 14 October 1983, the same day as Lionel Richie’s ‘Can’t Slow Down’ and The Jam’s greatest hits album ‘Snap!’. It came out in the same week as Culture Club’s ‘Color By Numbers’. Those were the days when something important was happening every week with new music.

6 hours ago
Shane Nicholson
Jeff Martin, Shane Nicholson and Richie Lewis To Perform ‘Celebrating Neil Young From Harvest To Harvest Moon’

Jeff Martin of The Tea Party, Shane Nicholson and Tumbleweed’s Richie Lewis will present a tribute to Neil Young ‘Celebrating Neil Young: From Harvest To Harvest Moon’ in August and September.

7 hours ago
Russell Morris
Russell Morris Announces ‘The Farewell Tour’

After almost 60 years of touring, rock and blues legend Russell Morris has announced what he is calling ‘The Farewell Tour’ but “never” is such a finite word.

21 hours ago
Gregory Porter Still Rising credit Erik Umphery
Gregory Porter To Perform at Melbourne International Jazz Festival

Melbourne International Jazz Festival has announced three performers for 2025. Gregory Porter, Hiromi with PUBLIQuartet and Lettuce are a preview of what is to come.

1 day ago
Zan Rowe hosts the 2025 APRA Music Awards
2025 APRA Music Awards Nominees Include Kevin Parker, King Stingray, Missy Higgins, Tones And I, and Troye Sivan

The 2025 APRA Music Awards nominees list has been finalised with Kevin Parker, King Stingray, Missy Higgins, Tones And I, and Troye Sivan in for some major awards.

2 days ago
Zac Brown Band photo by Ros O'Gorman
Deni Ute Muster Reveals First Performers for 2025

Zac Brown Band, John Williamson, Kasey Chambers and Troy Cassar-Daley after a few of the names announced for the first round of Deni Ute Muster artists for 2025.

3 days ago
Dog Trumpet
New Music For Dog Trumpet – Reg Mombassa’s ‘Live Forever’

Dog Trumpet have brand new music for 2025, their first since 2022, with the Reg Mombassa penned ‘Live Forever’.

6 days ago