Live Nation has teamed up with NSW Health to deliver a health education program targeting 15-29 year olds.
The partnership will promote sexual health and encourage responsible sexual behaviour and regular testing for Sexually Transmitted Infections.
The program to be rolled out in New South Wales will focus around Live Nation’s online, content and ticketing operations.
Dr Chris Bourne, head of the NSW Sexually Transmitted Infections Programs Unit, said: “Live Nation provides a fantastic opportunity to connect with young people, highlight the importance of sexual health and be part of their conversation about sex.”
“75% of STI notifications in NSW were reported in young people in the last year, so it’s a very big issue,’’ Dr Bourne said.
“We know from research with young people, that just being told to get tested for STIs and use condoms when having sex is not enough to improve sexual health. We need to do more.”
“Our partnership with Live Nation will enable us to promote the Play Safe messages directly to young people on this important area of their lives and health,” Dr Bourne said.
Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: “Live Nation wholeheartedly supports NSW Health in its endeavours to improve youth health outcomes. Through the power of Live Nation’s live music offering, NSW Health is able to connect with its key audience in a direct and engaging way. Live Nation is proud to join the movement and help spread the word about sexual health.”
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