Adele Played SXSW In 2007 And No-One Turned Up To Watch Her - Noise11.com
Adele performs at on March 18, 2017 in Melbourne, Australia. Photo credit: Graham Denholm / Getty Images

Adele performs at on March 18, 2017 in Melbourne, Australia. Photo credit: Graham Denholm / Getty Images

Adele Played SXSW In 2007 And No-One Turned Up To Watch Her

by Paul Cashmere on February 28, 2018

in News

With another year of SXSW about to pick off, lets look back 10 years to one of the showcase disasters. Her name was Adele.

Adele showcased at SXSW in Austin, Texas in 2007 and next to no-one turned up to watch her play. To put that in context hardly any knew who she was then. Her first album was still nine months away. She had just signed her first record contract.

Watch this footage of Adele with Jack Penate performing ‘My Yvonne’ is an Austin hotel room for Xfm at SXSW in 2007.

A few years later Adele confirmed her vacant SXSW showcase. “I’d only just signed my record deal, but I put it up on my MySpace when I had about 300 friends and literally like three or four people came to watch me and they were drunk,” she told Andy Langer of KGSR.

SXSW Music kicks off in Austin on March 13, 2018.

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Comments

comments

Related Posts

Bruce Dickinson, Iron Maiden, Photo Ros O'Gorman
Bruce Dickinson Is Planning A Spoken Word Tour of Australia

Iron Maiden singer Bruce Dickinson will head to Australia in October for a spoken word tour to talk up his autobiography ‘What Does This Button Do?’.

2 days ago
John Farnham
John Farnham Rochford Sells Out (And By The Way He Never Said He Was Retiring)

As John Farnham sells out yet another show, this time the 12,000 capacity A Day On The Green at Rochford Winery, the usual sarcasm has crept in once again from the (not so close) fans who consistently bring out the faux retirement story.

5 days ago
Paul Weller True Meanings
Paul Weller Pays Homage To David Bowie On 14th Solo Album ‘True Meanings’

Paul Weller has given his former foe David Bowie a musical nod in the new song ‘Bowie’ to be released on his 14th solo album ‘True Meanings’ in September.

6 days ago
Taylor Swift, Etihad, Ros O'Gorman, Photo
Radio Host Slams Taylor Swift For Ruining His Life

US radio broadcaster David Mueller has slammed into Taylor Swift for ruining his life.

6 days ago
Chocolate Starfish Kick
INXS ‘Kick’ To Get The Chocolate Starfish Stamp And Adam Thompson Is Up For The Challenge

Chocolate Starfish will perform their first 'Kick' show in Melbourne this week and Adam Thompson says the classic INXS album is a proving a challenge.

7 days ago
Dave Grohl Foo Fighters at Etihad Stadium on Tuesday 30 January 2018. Photo by Ros O'Gorman
Dave Grohl Talks of His ‘Dark Period’ After Kurt Cobain Died

Dave Grohl's heart broke when he listened to music in the wake of Kurt Cobain's suicide.

7 days ago
Ian Moss - Photo By Ros O'Gorman
Ian Moss Lays Down 40 Years Of Australian Rock History In 2018 Tour

Ian Moss is Australian rock history. The history goes back 40 years (to 24 April 1978 to be exact) when the first Cold Chisel album was released. Ian’s solo show takes in his 40 years of history with the Chisel blues epic ‘One Long Day’ part of his current set.

July 10, 2018