The Metallica secret is out. The band has announced that they will create their own music festival to be called ‘Orion Music + More’.
James Hetfield, Metallica. Photo by Ros O'Gorman.
The first festival will take place in Atlantic City, New Jersey on June 23 and 24.
The initial line-up with Metallica is Arctic Monkeys, Avenged Sevenfold, Modest Mouse, The Gaslight Anthem, Cage The Elephant, Fucked Up, Best Coast, Hot Snakes, Titus Andronicus, Gary Clark Jr., Lucero, Roky Erickson, The Black Angels, The Sword, Liturgy, and more to be announced in the coming weeks.
“We’ve had the idea of doing our own lifestyle festival with lots of diverse music and fun and games for years,” said Lars Ulrich. “Finally this year all the practical ducks lined up in a row, and we are beyond psyched to bring Orion to our fans, friends and the curious. After the most incredible of weeks ever in December 2011 celebrating our 30th anniversary at the Fillmore in San Francisco, CA, bringing the spirit of that week, the looseness of that week, the possibilities of that week, the fan interactive elements of that week, and the (fill in your own blank here) of that week to a festival setting is so exciting we can hardly contain ourselves.”
Metallica has partnered with C3 for the event. C3 recently acquired a stake in Australia’s Big Day Out.
Will Orion Music + More become the new template for Big Day Out? To be continued.
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