Bruno Mars used to stand by the TV covered in aluminium foil as a child.
Bruno Mars
The singer has released the video for Locked Out of Heaven, the first single from his upcoming album Unorthodox Jukebox.
Bruno explained his inspiration for the music promo was his modest childhood.
“It’s very VHS-y. I love that, man, it takes me back to my childhood, when the tracking is off and the colour is off, there’s a beauty in that. You’d have to stand by the TV with, like, aluminium foil all over you,” he revealed to MTV News. “The concept is just old-fashioned fun. No story line, it’s not me singing to a girl, you get a good sense of what you’re going to get live.”
Bruno explained why he chose to premiere his latest video on the internet. Usually a superstar of Bruno’s status would release a promo in a prime-time network deal, but he purposely wanted this offering to be a stripped-back affair.
“It was finished a couple of days ago, [and], you know, a lot of times people want to do a big premiere or something like that,” Bruno continued. “But I feel like, with the Internet, I have the luxury to go straight to the fans and say, ‘Here it is.”
The album Unorthodox Jukebox is due for release this December.
