Icehouse Front Man Iva Davies Sells Australia From Homebake - Noise11.com
Iva Davies, Icehouse - Photo By Ros O'Gorman

Iva Davies, Icehouse - Photo By Ros O'Gorman

Icehouse Front Man Iva Davies Sells Australia From Homebake

by Tim Cashmere on January 24, 2012

in News

Icehouse front man Iva Davies has filmed a video for Tourism Australia highlighting the importance contemporary music has played in the Great Southern Land.

Davies says “Today I’m at a festival right in the centre of Sydney in a park called The Domain. This festival is called Homebake and there’s a reason it’s called Homebake. It’s a special one for me because it features only Australian and New Zealand artists, so it’s a great way to submerge yourself straight into all that wonderful music from this place.

He also explains how the country inspired one of the Icehouse’s biggest singles, Great Southern Land: “It was on tour when we were flying over Australia that I had a light bulb moment suddenly discovered the scale of Austraila and the incredible contrast of countryside, and from that experience I wrote a song called Great Southern Land.”

The campaign is digital-only and will be broadcast on YouTube and on Tourism Australia’s website. It marks a significant change in the way Australia is marketed to the world; the marketing body has always ignored Australia’s music scene in favour of sporting events or cliched pictures of the Sydney Harbour Bridge, the desert and the Great Ocean Road.

Davies was announced as a “friend of Australia” by Tourism Australia recently to celebrate the 30th anniversary of the band’s first album, when the band was called Flowers and their debut album was called Icehouse.

Watch the ad below:

Follow the author Tim Cashmere on Twitter.

Comments

comments

Related Posts

Todd McKenney presenting the nominations for the Helpmann Awards 2015. Photo by Ros O'Gorman
Entries for the 2017 Helpmann Awards are Open

Entries for the 17th Annual Helpmann Awards are open today, for productions staged between 1 March 2016 – 28 April 2017.

7 hours ago
Archie Roach: Photo Ros O'Gorman, Noise11, Photo
Archie Roach To Receive Ted Albert Awards At The APRAs

Singer/Songwriter Archie Roach has been named to receive the 2017 Ted Albert Award for Outstanding Services To Australian Music at the APRA Music Awards to be held in Sydney on April 3.

9 hours ago
Billy Thorpe and the Aztecs Lock Up Your Mothers live
The Last Great Billy Thorpe & The Aztecs Tour Released On CD

Historic live recordings from Billy Thorpe & The Aztecs Australian in 1994 have been released for the first time.

3 days ago
Noise11 iHeartRadio
Ian Anderson of Jethro Tull and Mark Seymour Guest At Noise11 iHeartRadio

Ian Anderson of Jethro Tull has re-interpreted Tull classics with the Carducci Quartet on 'Jethro Tull The String Quartets. This week at iHeartRadio Music News powered by Noise11 Paul Cashmere talks with Ian Anderson about the album about of his Australian tour for Bluesfest.

3 days ago
Jethro Tull The String Quartets
New Music Releases For 24 March 2017

Major new titles coming this week from: James Blunt, Betty Who, Rick Ross, Steve Hackett, The Jesus & Mary Chain, Trey Songz, Take That, Mark Seymour, Drake and the new So Fresh compilation.

3 days ago
Bee Gees
Bee Gees Tribute Stayin Alive To Premiere In April

The Recording Academy has announced that Stayin' Alive: A Grammy Salute to the Music of the Bee Gees will air on April 16 on CBS.

5 days ago
Urbanity album launch at Birds Basement on Thursday 23 February 2017. Photo by Ros O'Gorman
Albare’s Urbanity Registers On American Smooth Jazz Chart

The music of Australia’s Urbanity, the jazz collaboration of Albare and Phil Turcio, has started to registered on the American Smooth Jazz chart.

6 days ago