Icehouse Front Man Iva Davies Sells Australia From Homebake - Noise11.com
Iva Davies, Icehouse - Photo By Ros O'Gorman

Iva Davies, Icehouse - Photo By Ros O'Gorman

Icehouse Front Man Iva Davies Sells Australia From Homebake

by Tim Cashmere on January 24, 2012

in News

Icehouse front man Iva Davies has filmed a video for Tourism Australia highlighting the importance contemporary music has played in the Great Southern Land.

Davies says “Today I’m at a festival right in the centre of Sydney in a park called The Domain. This festival is called Homebake and there’s a reason it’s called Homebake. It’s a special one for me because it features only Australian and New Zealand artists, so it’s a great way to submerge yourself straight into all that wonderful music from this place.

He also explains how the country inspired one of the Icehouse’s biggest singles, Great Southern Land: “It was on tour when we were flying over Australia that I had a light bulb moment suddenly discovered the scale of Austraila and the incredible contrast of countryside, and from that experience I wrote a song called Great Southern Land.”

The campaign is digital-only and will be broadcast on YouTube and on Tourism Australia’s website. It marks a significant change in the way Australia is marketed to the world; the marketing body has always ignored Australia’s music scene in favour of sporting events or cliched pictures of the Sydney Harbour Bridge, the desert and the Great Ocean Road.

Davies was announced as a “friend of Australia” by Tourism Australia recently to celebrate the 30th anniversary of the band’s first album, when the band was called Flowers and their debut album was called Icehouse.

Watch the ad below:

Follow the author Tim Cashmere on Twitter.

Comments

comments

Related Posts

Henry Wagons. Photo by Ros O'Gorman
Henry Wagons Gives A Rare Insight Into Warren Zevon with ‘Zevon – Accidentally Like A Martyr’

It is about time someone paid tribute to Warren Zevon. Henry Wagons and Lachlan Bryan’s ‘Zevon – Accidentally Like A Martyr’ is a great tribute to the man whose songs were maybe too clever for his own good.

22 hours ago
Jessica Mauboy Hilda
New Music Releases for 18 October 2019

Major new titles coming this week from: Jessica Mauboy, James Arthur, Deez Nuts, Jimmy Eats World, Japanese Wallpaper, Alter Bridge, Foals, Clipping, Bad//Dreems, YUNGBLUD (EP), Catherine Britt, Patrick Watson, Christie Lamb, Idina Menzel, Ups & Downs, Underground Lovers, Ali Barter, Nick Murphy, Airbourne and a new Like a Version compilation.

2 days ago
The Screaming Jets
The Screaming Jets Have Two Final Shows For 2020

The Screaming Jets will round out 2019 with two final shows finishing off their ‘Dirty Thirty … The 30th Anniversary Year’.

2 days ago
Jacob's Run
Jacob’s Run To Play Show For 88.3 Southern FM

Melbourne’s Jacob’s Run will perform a fundraiser for Melbourne public broadcaster 88.3 Southern FM on 1 November in St Kilda.

2 days ago
Paul Kelly AWITG on Friday 17 November 2017. Photo by Ros O'Gorman
Paul Kelly, David Bridie, Sophia Brous Nominated For APRA Screen Music Awards

Paul Kelly, David Bridie and Sophia Brous are a few of the names nominated for Screen Music Awards for 2019.

2 days ago
Alex Smith The Voice Of Moving Pictures Has a Few Solo Shows Around Melbourne This Weekend

Alex Smith, lead singer of Moving Pictures, is Flying Solo with his own shows this weekend in Melbourne, then next week in Sydney and Newcastle.

2 days ago
Green Buzzard
Weezer, TV On The Radio Producer Dave Sitek Has Made The First Green Buzzard Album

Sydney’s Paddy Harrowsmith has been working with Weezer/TV On The radio producer Dave Sitek for his debut Green Buzzard album ‘Amidst The Clutter & Mess’.

2 days ago