Icehouse Front Man Iva Davies Sells Australia From Homebake - Noise11.com
Iva Davies, Icehouse - Photo By Ros O'Gorman

Iva Davies, Icehouse - Photo By Ros O'Gorman

Icehouse Front Man Iva Davies Sells Australia From Homebake

by Tim Cashmere on January 24, 2012

in News

Icehouse front man Iva Davies has filmed a video for Tourism Australia highlighting the importance contemporary music has played in the Great Southern Land.

Davies says “Today I’m at a festival right in the centre of Sydney in a park called The Domain. This festival is called Homebake and there’s a reason it’s called Homebake. It’s a special one for me because it features only Australian and New Zealand artists, so it’s a great way to submerge yourself straight into all that wonderful music from this place.

He also explains how the country inspired one of the Icehouse’s biggest singles, Great Southern Land: “It was on tour when we were flying over Australia that I had a light bulb moment suddenly discovered the scale of Austraila and the incredible contrast of countryside, and from that experience I wrote a song called Great Southern Land.”

The campaign is digital-only and will be broadcast on YouTube and on Tourism Australia’s website. It marks a significant change in the way Australia is marketed to the world; the marketing body has always ignored Australia’s music scene in favour of sporting events or cliched pictures of the Sydney Harbour Bridge, the desert and the Great Ocean Road.

Davies was announced as a “friend of Australia” by Tourism Australia recently to celebrate the 30th anniversary of the band’s first album, when the band was called Flowers and their debut album was called Icehouse.

Watch the ad below:

Follow the author Tim Cashmere on Twitter.

Comments

comments

Related Posts

Ella Hooper: Photo Ros O'Gorman
Bigsound Reveals First Artist Line-up for 2018

The Bigsound music conference and festival has announced the first 75 acts to play the the event for 2018.

1 day ago
Amy Shark
Amy Shark Shares New Song Psycho With Mark Hoppus of Blink-182

Amy Shark has shared her song ‘Psycho’, recorded in Los Angeles with Mark Hoppus of Blink-182.

1 day ago
Darren Middleton, Powderfinger, Ros O'Gorman, Photo
Darren Middleton To Release Third Solo Album ‘Tides’

Former Powderfinger guitarist Darren Middleton will release his third solo album ‘Tides’ in September.

1 day ago
Suzanne Vega, Noise11, Photo
Suzanne Vega Speaks Paul McCartney Has Two New Songs Noise11 iHeartRadio Playlist 21 June 2018

This week at iHeartRadio Music News powered by Noise11.com Suzanne Vega recalls stories of her Solitude Standing and 99.9 Degrees Fahrenheit albums ahead of her Australian tour in July and August for Lennard Promotions.

2 days ago
Patti Smith performs her last Australian show at Festival Hall in Melbourne on Thursday 20 April 2017. Photo by Ros O'Gorman
Patti Smith Is Performing Midnight Oil’s Beds Are Burning On Her Current Tour

Patti Smith has added the Midnight Oil classic ‘Beds Are Burning’ to her current European tour.

2 days ago
Harts, 2015 Carlton Dry Independent Music Awards. Photo by Ros O'Gorman
Harts Follows Mentor Prince With Two Albums On The Way

Harts will release two albums this year, a reminder of how prolific his mentor Prince also was.

2 days ago
Andy Irvine of GYROstream
Digital Distribution Service GYROstream Launches In Australia

New music distribution service GYROstream has launched in Australia.

2 days ago