Icehouse Front Man Iva Davies Sells Australia From Homebake - Noise11.com
Iva Davies, Icehouse - Photo By Ros O'Gorman

Iva Davies, Icehouse - Photo By Ros O'Gorman

Icehouse Front Man Iva Davies Sells Australia From Homebake

by Tim Cashmere on January 24, 2012

in News

Icehouse front man Iva Davies has filmed a video for Tourism Australia highlighting the importance contemporary music has played in the Great Southern Land.

Davies says “Today I’m at a festival right in the centre of Sydney in a park called The Domain. This festival is called Homebake and there’s a reason it’s called Homebake. It’s a special one for me because it features only Australian and New Zealand artists, so it’s a great way to submerge yourself straight into all that wonderful music from this place.

He also explains how the country inspired one of the Icehouse’s biggest singles, Great Southern Land: “It was on tour when we were flying over Australia that I had a light bulb moment suddenly discovered the scale of Austraila and the incredible contrast of countryside, and from that experience I wrote a song called Great Southern Land.”

The campaign is digital-only and will be broadcast on YouTube and on Tourism Australia’s website. It marks a significant change in the way Australia is marketed to the world; the marketing body has always ignored Australia’s music scene in favour of sporting events or cliched pictures of the Sydney Harbour Bridge, the desert and the Great Ocean Road.

Davies was announced as a “friend of Australia” by Tourism Australia recently to celebrate the 30th anniversary of the band’s first album, when the band was called Flowers and their debut album was called Icehouse.

Watch the ad below:

Follow the author Tim Cashmere on Twitter.

Comments

comments

Related Posts

Paul Kelly AWITG on Friday 17 November 2017. Photo by Ros O'Gorman
Australian Charts: Paul Kelly Scores His Second No 1 Album for ‘Nature’

Paul Kelly sees his 24th studio album "Nature" become his second successive No.1 on the ARIA Albums Chart this week.

16 hours ago
George Ezra
Australian Charts: George Ezra Spends Five Weeks At No 1 With ‘Shotgun’

Calling "Shotgun" at the No.1 spot again is George Ezra for a fifth straight week at the top of the ARIA Singles Chart.

16 hours ago
Noise11 iHeartRadio
Noise11 iHeartRadio Expanded Interviews with Bryan Ferry, Disturbed, Mario McNulty, Wreckless Eric, PP Arnold and Nickelback

This week at iHeartRadio Music News powered by it is our biggest week every with extended interviews from Bryan Ferry, David Draiman of Disturbed, Mario McNulty, the producer of the new edition of David Bowie ‘Never Let Me Down’, Wreckless Eric, PP Arnold and Mike Kroeger of Nickelback.

17 hours ago
Drought Relief
Sony To Release Drought Relief Charity Album For Australia’s Farmers

Jimmy Barnes, Midnight Oil, James Reyne and Daryl Braithwaite are just some of the artists who have contributed to the Sony release ‘Drought Relief’, to raise funds for Australia’s struggling farmers.

3 days ago
Lustra
Scott Morrison Website Registration Lapses And Now Hosts A Punk Song Scotty Doesn’t Know

Scott Morrison, Australia's unelected Prime Minister with the born to rule mentality, let his website registration lapse overnight. Now scottmorrison.com.au is hosting the punk song ‘Scotty Doesn’t Know’.

3 days ago
David Draiman of Disturbed photo by Tim Cashmere, music news, noise11.com
New Music Releases 19 October 2018

Major new titles coming this week from: Rufus Du Sol, MØ, Elle King, 2Cellos, Disturbed, Jess Glynne, Richard Ashcroft, Greta Van Fleet, Troy Cassar-Daley (GH), How to Dress Well, Soulfly, Neneh Cherry, The Sea Gypsies, and the Queen biopic soundtrack 'Bohemian Rhapsody'.

3 days ago
Samantha Jade
Samantha Jade To Release A Christmas Album

Samantha Jade will release her Christmas album ‘The Magic of Christmas’ in November.

3 days ago