Icehouse Front Man Iva Davies Sells Australia From Homebake - Noise11.com
Iva Davies, Icehouse - Photo By Ros O'Gorman

Iva Davies, Icehouse - Photo By Ros O'Gorman

Icehouse Front Man Iva Davies Sells Australia From Homebake

by Tim Cashmere on January 24, 2012

in News

Icehouse front man Iva Davies has filmed a video for Tourism Australia highlighting the importance contemporary music has played in the Great Southern Land.

Davies says “Today I’m at a festival right in the centre of Sydney in a park called The Domain. This festival is called Homebake and there’s a reason it’s called Homebake. It’s a special one for me because it features only Australian and New Zealand artists, so it’s a great way to submerge yourself straight into all that wonderful music from this place.

He also explains how the country inspired one of the Icehouse’s biggest singles, Great Southern Land: “It was on tour when we were flying over Australia that I had a light bulb moment suddenly discovered the scale of Austraila and the incredible contrast of countryside, and from that experience I wrote a song called Great Southern Land.”

The campaign is digital-only and will be broadcast on YouTube and on Tourism Australia’s website. It marks a significant change in the way Australia is marketed to the world; the marketing body has always ignored Australia’s music scene in favour of sporting events or cliched pictures of the Sydney Harbour Bridge, the desert and the Great Ocean Road.

Davies was announced as a “friend of Australia” by Tourism Australia recently to celebrate the 30th anniversary of the band’s first album, when the band was called Flowers and their debut album was called Icehouse.

Watch the ad below:

Follow the author Tim Cashmere on Twitter.

Comments

comments

Related Posts

Luis Fonsi and Daddy Yankee
Australian Charts: Fonsi Stays At 1 With Despacito

Justin Bieber has now amassed as many weeks at No.1 in Australia as both Pharrell Williams and Ed Sheeran, as his appearance in the Luis Fonsi and Daddy Yankee Spanglish track "Despacito" stays atop the ARIA Singles Chart for a sixth consecutive week.

3 hours ago
Cold Chisel - Photo By Ros O'Gorman Noise11.com
Cold Chisel Reactive For Newcastle 500

Cold Chisel will head back to Newcastle to play for the petrol-heads in November.

2 days ago
The Amity Affliction Photo by Ros O'Gorman
Check Out The Amity Affliction Covering The Weeknd

The Amity Afflication have taken on The Weeknd's 'Can't Feel My Face' for the upcoming compilation 'Punk Goes Pop Vol. 7'.

2 days ago
Darren Middleton at Noise11.com
Darren Middleton To Play Gympie Music Muster

Former Powderfinger guitarist Darren Middleton will head back to his old hometown state of Queensland in August to perform at the Gympie Muster.

3 days ago
Paul Kelly - Image By Damien Loverso, Noise11, Photo
Paul Kelly Returns From “Off The Beaten Track” With ‘Life Is Fine’

After five years of experimental music projects Paul Kelly will release “a normal record”.

3 days ago
Josh Pyke, Ros O'Gorman, Photo
Josh Pyke and Royal Blood Guest This Week At Noise11 iHeartRadio

Josh Pyke has released his debut album from a decade ago on vinyl for the very first time. He has also released a best of deep with rarities and b-sides. He’ll tell you all about it this week at iHeartRadio Music News powered by Noise11.com.

3 days ago
Prince Purple Rain
New Music Releases For 23 June 2017

Major new titles coming this week from: Imagine Dragons, Vince Staples, The Chain Gang of 1974, Bent Knee, DJ Khaled, Jeff Tweedy, Purple Rain re-issue, Jaymes Young and the soundtracks for Despicable Me 3 and Baby Driver.

3 days ago