Adele 30 Was The Only Real Million Seller In The USA In 2021 -
Adele 30

Adele 30

Adele 30 Was The Only Real Million Seller In The USA In 2021

by Paul Cashmere on December 30, 2021

in News,Noise Pro

Adele’s ‘30’ was the only album in the USA to sell more than one million physical copies in 2021 but after the music biz gets to inflate the figures, the manufactured acts also look good with their manufactured sales.

Adele ‘30’ clocked up 1,058,000 in real sales. That is someone paid real money to buy a real album they could hold in their hand. The next biggest was Taylor Swift’s ‘Evermore’ with 494,000 real sales then Taylor Swift ‘Fearless’ with 480,000 sales followed by Olivia Rodrigo ‘Sour’ on 476,000 sales then Billie Eilish ‘Happier Than Ever’ with 371,000.

However, take out streaming and the reality is hardly anything sold in 2021. Streaming is continuing to inflate figures with the industry algorithm inflating “sales” figures by counting listens as purchases. For example when you add in the number of people who streamed Morgan Wallen’s ‘Dangerous: The Double Album’, the album goes from a 280,000 seller to the biggest seller of the year with the inflated 3,091,000 “sales”.

The perception of a best seller is rampant in the industry today. In reality Drake ‘Certified Lover Boy’ sold 67,000 copies but weigh in streams and that jumps to 1,850,000. Same with Pop Smoke. 41,000 becomes 1,473,000 and ends the year at number four. The Kid Laroi’s ‘Fuck Love’ really only sold 13,000 copies in 2021 but add in streams and the sales that were never really sold brings the figure to 1,440,000 and makes it the fifth biggest “seller” of 2021.

When downloads first started to affect sales and then streaming came along and wiped out manufacturing the music industry was desperate for a new way to “sell” the brands they were creating.

That magic figure of saying every 150 streams equals a sale has fast become ‘The Big Lie’ of the music industry. Not that Doja Cat (with 24,000 real sales, 1,403,000 inflated sales) or Lil Baby (with 22,000 real sales and 1,170,000 inflated sales) are complaining.

Rigging music charts has been a thing in the music business since time began. It is just a whole lot more blatant now.

Be the first to see’s newest interviews and special features on YOUTUBE and updated regularly. See things first SUBSCRIBE here: Noise11 on YouTube SUBSCRIBE

Follow Noise11 on Social Media

Noise11 on Instagram

You’ll discover music news first following Noise11 on Twitter

Comment on the news of the day, join Noise11 on Facebook

Related Posts

Adele 30
Adele Rests Her Voice After Suffering Chest Issues

Adele has announced that she will be going on "voice rest" after suffering chest issues.

February 27, 2024
Adele performs at on March 18, 2017 in Melbourne, Australia. Photo credit: Graham Denholm / Getty Images
Adele Plans 2024 Tour

Adele has revealed she will embark on a world tour when her next album is released.

January 29, 2024
Adele performs at on March 18, 2017 in Melbourne, Australia. Photo credit: Graham Denholm / Getty Images
Did Adele Just Confirm She Has Remarried?

Adele reportedly announced during a recent comedy show that she is married to Rich Paul.

November 21, 2023
Adele 30
Adele Extends Vegas Residency

Adele has extended her Las Vegas residency "one last time".

October 23, 2023
Adele 30
Adele To Extend Her Vegas Run

Adele is extending her hugely popular residency in Las Vegas.

March 26, 2023
Adele 30
Adele Suffering Back Issues In Vegas

Adele opened up about her chronic back pain during her recent Las Vegas residency performance.

January 5, 2023
Adele 30
Adele Wins An Emmy

Adele was thrilled to win a Creative Arts Emmy for her Adele One Night Only special over the weekend.

September 6, 2022