Kyle and Jackie O Continues To Tank In Melbourne Radio Survey 6 - Noise11.com
Kyle and Jackie O KIISFM

Kyle and Jackie O KIISFM

Kyle and Jackie O Continues To Tank In Melbourne Radio Survey 6

by Paul Cashmere on October 1, 2024

in News,Noise Pro

This isn’t the first time I’ve said Kyle and Jackie O was the most expensive failure in radio history. I said it in July back when Kyle and Jackie O’s first full survey in Melbourne was more flaccid than what Kyle’s dick would be like if he ever went to a Diddy party. (well, if he ever went to one that is).

Survey 5 Noise11 story

It became obvious very quickly in Survey 5 back August that even truck load of Viagra wasn’t going to get the show rocking in Melbourne (although it has stiffed).

And here we are in Survey 6, the third Melbourne survey for Kyle and Jackie O and they are still shooting blanks.

Kyle and Jackie O now have the lowest rating show on commercial FM in Melbourne.

Breakfast survey results with the two previous survey figures:

3AW 22.5 (21.3) (18.8)
FOXFM 10.0 (9.6) (9.5)
NOVA 9.6 (9.9) (9.6)
GOLDFM 8.3 (8.3) (10.8)
SmoothFM 7.6 (7.9) (8.6)
ABC Melbourne 7.0 (8.2) (7.3)
Triple M 5.4 (5.8) (6.6)
KIIS 5.2 (6.1) (5.9)
SEN 4.1 (4.1) (5.2)
Triple J 2.5 (2.3) (2.1)

In Survey 6 for 2023 KIISFM rated a 7.9 share with Jase Hawkins and Lauren Phillips. The two were sacked to make way for Kyle and Jackie O. They turned up on opposition NOVA 100. This survey they scored a 9.6 share making them the third most popular breakfast radio show behind 3AW and FOXFM.

Trying to justify the Kyle and Jackie O figure is the radio equivalent of polishing a turd. You’ll hear how the show needs more time, you’ll hear how it’s building in the right demographics, you’ll hear about it having geographic strengths in certain areas. My personal fav will be that they’ll tone down the smut. They’ll tell you the Cume (cumulative audience) figure is strong but Kyle has just cume’d all over his face.

As Kyle and Jackie O swim around the S bend they are dragging the whole station down. KIIS has dropped from a 5.6 share to 4.6 share in Survey 6 and from 5.9 to 5.6 in Survey 4 (Mon-Sun 5:30am-12midnight).

KIISFM is now the lowest rating commercial FM station in Melbourne, all thanks to Kyle and Jackie O.

The Mon-Sun figures
3AW 14.9
SmoothFM 11.0
GOLDFM 10.0
FOXFM 9.1
NOVA 7.4
Triple M 6.4
ABC Mel 5.8
KISSFM 4.6
Triple J 2.6
Sen 3.9
Magic 2.4

We are in the last quarter of 2024. The KIIS sales team is trying to sell Christmas now. Good luck with that.

Stay updated with your free Noise11.com daily music news email alert. Subscribe to Noise11 Music News here

Be the first to see NOISE11.com’s newest interviews and special features on YOUTUBE and updated regularly. See things first SUBSCRIBE here: Noise11 on YouTube SUBSCRIBE

Noise11.com

Related Posts

Crowded House perform at Rod Laver Arena 10 December 2024 photo by Winston Robinson
More Crowded House Red Hot Summer Shows Sellout

The Crowded House Red Hot Summer shows are doing fast work around Australia will four shows on the tour now sold out.

14 hours ago
Boom Crash Opera
Boom Crash Opera Reveals Dates for Hands Up In the Air – The Singles Tour

Boom Crash Opera will spend October to Christmas touring Australia on the Hands Up In the Air – The Singles Tour.

17 hours ago
Cold Chisel The Big Five O Live
Cold Chisel To Release Live DVD/Blu-Ray From Melbourne’s Sidney Myer Music Bowl

Cold Chisel’s ‘The Big Five-O Live’ show, recently broadcast of television, will be available on CD, vinyl, DVD and Blu-Ray in August.

1 day ago
Phil Manning of Chain
Phil Manning and Warren Morgan Team Up For Exclusive Melbourne Show

Phil Manning of Chain and Warren Morgan of The Aztecs and also Chain will get together in Melbourne this Saturday night for a one-off performance.

2 days ago
John Farnham The Age Music Victoria 10th Anniversary Hall of Fame Concert inducts Victorian music legends at the Palais in St Kilda on Friday 20 November 2015. photo by Ros O'Gorman
John Farnham Becomes A Grandfather

John Farnham is a grandfather. Jett James Farnham was born in Melbourne on June 18, 2025. The family has just now announced the news.

2 days ago
Samara Joy
Melbourne International Jazz Festival Reveals Six More Acts for 2025

The Melbourne International Jazz Festival has added six more events including multi-Grammy Award winner Samara Joy making her first Australian appearance.

2 days ago
Robert De Niro meets The Wiggles from The Wiggles Facebook page
Robert de Niro Joins The Wiggles In New York

The Wiggles has a special guest at their New York show this week. Hollywood legend Robert De Niro took his two year old daughter Gia to the show. Gia is De Niro’s seventh child. De Niro was 79 when she was born to mother Tiffany Chen.

3 days ago