The fickle radio audience has once again been dial swapping across Australia’s cap cities, according to figures released for the second survey of 2012 but youth network Triple J is continuing to challenge the big budget commercial networks.
Triple J
The government funded Triple J is licensed to provide alternative programming to the youth market but as people under 25 turn off commercial radio in droves, Triple J is proving a winner by default.
The youth network had an increase in the 18-24 demo in Sydney, up 1.4 to 14.3 and making them number 3 in the demographic behind 1. 2DAYFM and 2. Nova. Triple M copped a flogging for that age bracket, losing half its audience with a drop from 7.0 to 3.6. AC station Mix106.5 were at no. 4.
In 25-39 year olds, Triple J shed 6.6 points from 16.0 down to 9.4 and came in no. 4 behind 1. 2DAYFM, 2. Nova96.9 and 3. 2MMM.
In Melbourne, 18-24’s went to 1.Nova, 2.FoxFM, 3. 3MMM, 4. Triple J. 25-39s were 1. Fox and 3MMM (tie), 3. Nova, 4. Triple J
In Brisbane, 18-24’s were 1. Nova106.9 2. B105, 3. 97.3FM and 4. 4MMM (Triple J ranked 5th).
In 25-39s, 1. Nova, 2. B105, 3. Triple J, 4. Triple M and 5. 97.3FM
Adelaide: 18-24 results are 1. Nova 91.9, 2. SAFM, 3. Triple J
25-39 were 1. Nova, 2. Triple J 3. SAFM
Perth: 18-24 1. 92.9, 2. Triple J, 3. Nova
25-39: 1. Nova, 2. Triple J, 3. 92.9
Overall, very impressive figures for Triple J. The Australian Broadcasting Commission youth network had a major impact on Australian music sales in 2011, showcased by the alternative acts that won at the ARIA Awards.
2012 is looking to consolidate the Australia public’s acceptance of Triple J outside of the youth demographic as the audience continues their move away from commercial radio listening.
Listen to Triple J here http://www.abc.net.au/triplej/
