Michael Gudinski’s Mushroom Group is rebranding its flagship Liberation Music to Liberation Records and introducing a new entity Bloodlines.
“The Liberation name has been in and around Mushroom for a very long time and has under-pinned the successful careers of many musicians and performers,” Michael Gudinski said in a statement. “Equally, Liberation has always enjoyed a great reputation globally, and I couldn’t be happier that Damian Slevison will continue to grow and develop it for many years to come.”
The new Liberation Records will be home to Adalita, British India, Dan Sultan, DD Dumbo, Emma Louise, Gordi, Husky, James Crooks, Julia Jacklin, Mansionair, RW Grace, Slum Socialable, The Creases, The Temper Trap, Two People and Vance Joy.
The new Bloodlines will feature the classic artists. “Warren Costello and I chose the name ‘Bloodlines’ because it reflects ‘family’ and ‘pedigree’ and honours the past but, equally importantly, looks to the future,” he said.
Damien Slevison is run Liberation Records. “It’s an exciting new phase for the label and an honour to move into this next chapter with such an inspiring collection of diverse artists,” he said. “With Michael and Warren’s support many of our artists have achieved wonderful success on Liberation, and we’re proud to honour the strength of their past Liberation links as we move forward to this exciting new stage. Our label team couldn’t be more focused on this opportunity to re-vitalise our branding and further enhance our development of new Australian music talent.”
Mushroom Executive Director Matt Gudinski added, “In the past decade, under the A&R direction of Damian Slevison, Liberation has forged a path domestically and internationally as a real force in the development of Australian music. The time feels right to cement the musical philosophy and development focus that Damo has brought to Liberation.”
Bloodlines will launch in late 2017.