Bono has apologized on behalf of U2 with the unsolicited delivery of their new album ‘Songs of Innocence’ to people’s iTunes without permission.
U2 and Apple gave away an unprecedented 500 million downloads on the U2 album with 25 million people installing the album on their devices. However so people just found already of their device depending on their settings regardless of whether they were fans of U2 or not.
“Oops. I’m sorry about that. Umm, I had this beautiful idea, we might have got carried away with ourselves. Artists are prone to that kind of thing,” Bono said in a Facebook video Q&A.
It said it came about from “a drop of megalomania, a touch of generosity, a dash of self promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”
The “touch of generosity” led to a backlash from people all around the world complaining that the unsolicited U2 dump amounted to spam.
This was the first time U2 have apologized for the stunt.
The band copped an abusive rant from Tyler The Creator for the download but also gave Conan O’Brien some great ideas for a comedy sketch.
U2 Facebook Q&A
