Former Shock Records general manager Scot Crawford has been named the new GM of crowd-funding company PledgeMusic for Australia and New Zealand.
Scot Crawford
PledgeMusic is a fan funded music platform that teams with partners to find a market for their music projects.
The company has been around since 2009 and has helped fund projects for Mia Dyson, Ash Grunwald, All India Radio and Underground Lovers.
“We’re beyond thrilled to have Scot on board as our Aust/NZ GM,” says Jayce Varden, PledgeMusic founding partner and COO. “His experience and reputation attracted us, and will attract the artist’s and business opportunities that continue to legitimize PledgeMusic as the world’s leading platform for artists and labels wanting to engage directly with their fans. While project based crowd funding is a core element of PledgeMusic, Scot’s role also will also include label integrations, fulfillment solutions, and key artist development.”
Scot Crawford equally understands the new business models independent artists need to adapt to survive. “Within an ever evolving industry both artists, labels and producers are looking for new ways to reach their fans and engage with target markets. Pledge is committed to contributing to the health of music related projects within our region and it’s really exciting to be involved in further developing the brand within Australia and NZ,” he said.
One of the recent PledgeMusic projects was the ‘Fighting Funds’ project with SLAM.
